Memory Stick
Memory Stick
Sony launches TransferJet Memory Stick with Wi-Fi
Sony might be holding out on us with the PS3 motion controllers, but it's trying to get its act together with the introduction of the wireless TransferJet Memory Stick.
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8 GB Sony PRO DUO (Mark 2) Memory Stick for PSP Sale Price: $18.83  |
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Sony's Memory Stick PRO Duo is half the size of a standard-size Memory Stick PRO media and it offers the same technologies including high speed data transfer, built-in MagicGate, and high capacities. The Memory Stick PRO Duo is the ideal solution for the most portable devices such as pocket-size digital cameras and it can be used in all PRO-compatible devices. |
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Sony 4 GB Memory Stick PRO Duo for PSP Sale Price: $7.89 |
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Download games, movies and TV shows from the PlayStation Store to this 4GB Memory Stick Pro Duo in your PSP system. Place your video, MP3 and photo collection on this Memory Stick Pro Duo and take them wherever you go. |
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4 GB Sony PRO DUO (Mark 2) Memory Stick for PSP Sale Price: $7.49 |
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Sony's Memory Stick PRO Duo is half the size of a standard-size Memory Stick PRO media and it offers the same technologies including high speed data transfer, built-in MagicGate, and high capacities. The Memory Stick PRO Duo is the ideal solution for the most portable devices such as pocket-size digital cameras and it can be used in all PRO-compatible devices. |
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8GB Memory Stick Micro Media + M2 Duo Adaptor Sale Price: $24.99 |
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Amp up the PSP Go system memory capacity and save even more games, movies, videos, music and pictures with this Memory Stick Micro M2. The included M2 Duo Adaptor allows usage with PSP1000/2000/3000 systems... |
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Sony DUO MSH-M128A 128 MB Memory Stick (Retail Package) Sale Price: Too low to display |
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CL) Sony 128MB MS DUO Memory |
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32GB PlayStation Vita Memory Card Sale Price: Too low to display |
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Enjoy all of your digital entertainment with the 32GB PlayStation Vita Memory Card. Store your game saves, PSN downloads, and personal media on this memory card. |
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PSP Memory Stick PRO Duo (2GB) Sale Price: $7.45 |
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PSP 2GB Memory Stick |
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2 GB Sony PRO DUO (Mark 2) Memory Stick for PSP Sale Price: $2.62 |
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Sony's Memory Stick PRO Duo is half the size of a standard-size Memory Stick PRO media and it offers the same technologies including high speed data transfer, built-in MagicGate, and high capacities. The Memory Stick PRO Duo is the ideal solution for the most portable devices such as pocket-size digital cameras and it can be used in all PRO-compatible devices. |
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2GB Memory Stick Micro Media + M2 Duo Adaptor Sale Price: $4.97 |
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Amp up your memory capacity and save even more games, videos, music and pictures |
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PSP 128MB Memory Stick Sale Price: $9.95 |
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The SanDisk Gaming Memory Stick PRO duo turns your hand held device into a fully loaded multimedia entertainment unit. It is a perfect solution for anyone who needs to capture and play back DVD-quality Video in real time, or store CD-quality music, high-resolution Digital images, and any other Application that requires high performance, fast Data transfer, large capacities and advanced security... |
Whilst 2009 was another good year for the ever popular branded and promotional USB memory stick the key trend to emerge from 2009 was the growth in the sale of custom flash drives. Unlike standard memory sticks that are overprinted (and typically use "factory designs") a custom memory stick is, as the name suggests unique to the client. Its a fully bespoke 2-D or 3-D shape that is fabricated to include a USB connector and flash memory.
The beauty of custom USB flash drives is that they can be produced it a shape or design that is either a facsimile of your brand or logo or in a shape that represents the product or service you are promoting. For example if you are an automotive company and you want to promote the launch of a new model to your dealership or existing customers then you could get a custom flash drive manufactured in the shape of the new car. This in turn can be attached to a branded keying and the custom memory stick can be pre-loaded with all of the sales data sheets, performance reviews and media files showing off the car.
Similarly if you're a pharmaceutical company and you have a new drug to announce/launch then you could commission a bespoke USB flash drive in the shape of the drug/tablet and distribute these at the press launch and any subsequent conferences or seminars. Again the on-board flash memory can be pre-loaded with data sheets on the product, its target market, pricing, availability and any supporting presentation files or media files.
With custom memory sticks the limitations are really only defined b y your imagination. Historically price was a limiting factor because the factories that produce then were reluctant to accept small runs of less than 500 pieces and even when they did the set up costs were horrendous. But, in 2009 as competition for business increased and manufacturing and set up processes improved the barriers to entry reduced dramatically. Today the price of a custom memory stick is on a par with a standard printed flash drive and in most cases the factories are now absorbing the origination and mould costs themselves. It's also possible to get small runs of 100+ custom sticks produced for only marginally more than a standard printed stick.
The winner from these changes during 2009 was the end customer, particularly smaller companies that wanted a relatively small quantity of custom flash USB drives. The only thing to bear in mind when considering custom memory sticks is a slightly longer lead time. Because the factories will have to produce a mould and physical sample the lead time extends from a typical 10 days to 21 days so plan ahead.
Custom memory sticks deliver a real "wow" factor and done well they can create a "viral" type of buzz as word goes around about the sticks. The visual impact coupled with the functionality ensures a much greater likelihood of any marketing or advertising messages getting across to target audience and just as importantly for that message to be repeated over and over again with the continued use of the bespoke flash drives.
Phil is part of the team at USB2U. USB2U is a specialist supplier of Branded and Promotional USB Memory Sticks. We offer fast turnaround times, excellent advice and support and free design and mock-ups. If you are considering Branded Memory Sticks or want custom USB memory sticks then please contact us - we 'd be delighted to hear from you.
Many thanks for reading our Memory Stick article